Gilbert's Natural Mattress Buyer's Guide
Restorative sleep, finally. Waking up tired and sore is frustrating, and the mattress is usually the reason.
The Natural Mattress Showroom is a division of Electropedic, family owned since 1964. We hand-make natural latex mattresses one at a time, and we sell them factory direct.

Support first. Everything else follows. We build the bed to fit the sleeper, not the other way around. A mattress that is too soft lets your hips sink and your spine bend; one that is too hard pushes back at your shoulders and hips.
That is why every profile comes in four firmnesses, and why we ask about your height, your weight and how you sleep before we recommend one. We have 64 years of experience helping people get a good night's sleep.
We Make 3 Models, Each in 4 Firmnesses
Seven, ten and twelve inches, and every one of them in Soft, Regular Firm, Extra Firm and Ultra Firm. That is twelve different mattresses, so we fit the mattress to you instead of asking you to fit the mattress.

Gilbert Latex Natural Mattress: The 7-Inch Collection
Firm, buoyant support without excess material. The 7-Inch is suited to minimalist frames and adjustable bases.
- Soft
- Regular Firm
- Extra Firm
- Ultra Firm

Gilbert Latex Natural Mattress: The 10-Inch Collection
A robust support core paired with a contouring comfort layer that relieves pressure on your joints.
- Soft
- Regular Firm
- Extra Firm
- Ultra Firm

Gilbert Latex Natural Mattress: The 12-Inch Collection
Deep, plush pressure relief that still keeps your back supported, with extra give at the shoulders for side sleepers.
- Soft
- Regular Firm
- Extra Firm
- Ultra Firm
All 3 Models, Each in 4 Different Firmnesses, Are on Display
Find your right amount of support. In our Phoenix showroom, all three models are set up in all four firmnesses, so you can lie on every one of them, side by side, and compare before you buy.
Soft
Gentle contouring for side sleepers.
Regular Firm
Balanced, and right for most sleepers.
Extra Firm
Grounded support for back sleepers.
Ultra Firm
Our most structured, therapeutic feel.
7, 10 and 12 inch, on display in Phoenix
In every profile
Buoyant Talalay, or denser certified organic Dunlop
On reversible construction

Where Latex Comes From
Natural latex begins as the milky white sap of the rubber tree, Hevea brasiliensis, a tree originally native to the Amazon rainforest.
The sap is collected by tapping, much as a maple is tapped for syrup. A thin strip of bark is cut, and the sap runs down into a cup. The tree is not cut down, and it goes on producing for decades.
The liquid latex is whipped into a foam, poured into a mold and baked into a solid, springy core. We add natural cotton and wool, and nothing else: no polyurethane foam and no chemical fire retardants.
Natural Talalay or GOLS Certified Organic Latex
We give you the choice. Both are natural latex from the rubber tree, and both come in all three models and all four firmnesses.
Natural Talalay Latex
In the Talalay process, the mold is vacuum-sealed so the latex foam spreads evenly, then flash-frozen to lock the air cells in place before it is baked.
The result is light, buoyant and breathable, with a very consistent feel from edge to edge.
GOLS Certified Organic Latex
GOLS is the Global Organic Latex Standard. It certifies the latex from the organic rubber plantation through to the finished core.
Our certified organic latex is made by the traditional Dunlop process, which gives a denser, more grounded feel.
The Natural Mattress Showroom is a division of Electropedic. Family owned since 1964, and factory direct.
1035 E. Camelback Rd., Phoenix, AZ 85014 • (800) 733-1818
Built to Last Decades
Every mattress is hand-made one at a time in the United States, and carries a 20-year limited warranty.

Gilbert Latex Natural Mattress: America's Best-Built
The Ultimate is a three-layer design: a 100% pure latex support core with softer latex layers on the top and bottom, and no synthetic fillers.
- Soft
- Regular Firm
- Extra Firm
- Ultra Firm
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Gilbert Latex Natural Mattress: Completely Reversible & Quilted
Both sides are quilted with natural cotton and wool. Turning and rotating the mattress regularly extends the life of the materials and keeps the surface supportive.
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Gilbert Latex Natural Mattress: Zipper, Handles & 20-Year Warranty
Each mattress has a zippered cover and stitched handles for turning, because dense latex is much heavier than synthetic foam. The 20-year limited warranty comes factory direct.
Directions from Gilbert to Our Phoenix Showroom
Our Phoenix showroom serves Gilbert and the East Valley with factory-direct pricing. All three models, each in four firmnesses, are on display.
Phoenix, AZ: Main Showroom
1035 E. Camelback Rd., Phoenix, AZ 85014
Hours: Mon to Sat 10 to 5, Sun 12 to 4.
Delivery: local delivery, set-up and removal of your old mattress.
The Drive from Gilbert
This map shows the route from Gilbert to our showroom at 1035 E. Camelback Rd., Phoenix, AZ 85014.
More from the Natural Mattress Showroom Family
Natural Mattress Showroom
Every model, with both the Talalay and organic choices.
Beds Natural
Twelve reasons to choose a natural mattress.
Phoenix Mattress
Natural and organic mattresses in Phoenix.
Phoenix Mattresses
The Talalay difference, explained.
Latexpedic
The family story behind the mattresses.
Latex-Pedic
How each mattress is constructed.
L-Pedic
Warranty and care details.